Can you give a brief introduction about yourself?
My name is Sozan. I was born and live in Sulaimani. I am a civil engineer, and I have four years experience in the field of construction.
What is your business idea?
I have experience in construction and my business idea, which is “living roof” or green roofing, is also related to that field. I want to encourage and help people to use the extra area in their houses and buildings, which is their roof, and make it green to have their own green area and plant vegetables. We are using a system which consists of many layers to protect the roof and plants, and this is an engineering system used by many countries in the world.
What challenges is your business addressing?
There are many challenges can be addressed for living roof. First, as land continues to be replaced with impervious surface due to population growth and urbanization, air pollution and temperature increase in cities, so the necessity to recover green space is becoming increasingly critical. Additionally, lack of green space affects people mentally and physically. According to the World Health Organization, nine out of ten people breathe polluted air in the world, and this kills seven million people every year.
Second, the lack of green space and soil cause stormwater runoff (flooding) during heavy raining, which results in water pollution in the cities because a large amount of rain water goes to sewer system.
Third, people in the Kurdistan Region don't have access to organic vegetables, and they don't have enough space in their houses to grow them even though many people are passionate about having the ability to grow their own produce.
Finally, the roofs of most houses in the Kurdistan Region are not insulated well, and people spend a lot of money on electricity and fuel to keep their homes warm in winter and cold in summer.
All these problems and more can be solved by having a living roof.
Can you tell us about your experience starting your business?
Starting anything in life is kind of difficult, and if it's a business it is much more difficult. Starting a business is full of responsibility, but it's not impossible if you have passion about what you are doing. I faced many challenges and problems, some of which I could handle easily but others were not easy, and I still face obstacles.
Despite these difficulties, launching my own business has given me a lot of enjoyment because I have been working on something I truly believe in and am passionate about. It taught me many things that I could never get if I wasn't in a business. It made me stronger knowing all those wonderful friends who supported each other all the time.
What advice do you have for someone trying to start their own business?
If you have an idea that you truly believe in and are passionate about, and you know it can solve people's problems, then you have enough reason to start your own business.
Do not only work for money or think that there is someone who needs your product or service. Do not expect that it will be easy. While some things are uphill, they are worthwhile. Your passion and enthusiasm will push you to overcome any obstacle and difficulty that comes to you.
Why did you join the Five One Labs startup incubator?
I always had the dream to not work for others but to instead work for myself, as we already used our roofs for planting vegetables, and I saw that other people did the same but not in a professional engineering way. Because of this, I thought that it would be great if I could help people use their roofs for green area, but I didn't know how to do it.
When my friend told me about Five One Labs, and I looked at their Facebook page and website, I saw how they are doing their job in a very professional way and helped many other people. I thought it would be great opportunity if I could participate in this program, so directly I applied, hoping I would be accepted. And here I am, about to start my own business.
What progress have you made on your business since joining the incubator?
Before I joined the incubator, I didn't know anything about business, how to start, and what processes I should follow for starting a business. Five One Labs taught us everything necessary related to business and introduced us many business owners so that we could get benefit from their experience. I learned everything necessary to start my business, and I worked on my business a lot, l did market research, finished my business model, finished my prototype and my financial plan for the next three years, among other things.