Adeba Nature: Eco-Friendly Fashion with Cultural Soul

Adeba Ali is an artist at heart, deeply inspired by nature, culture, and the environment. She’s also the founder of Adeba Nature, a brand that blends art, sustainability, and tradition into something truly original. What began as a creative outlet—painting on wood and glass—quickly transformed into something bigger.

Driven by the question, “How can I connect my art with the environment?” Adeba found her answer in fashion. That’s when her now-signature eco-friendly tote bags were born. Each Adeba Nature bag is made from high-quality, recycled materials and carries a message of cultural pride and individuality.

“We want our customers to feel unique and different when they wear our tote bags. We want them to feel the culture.”
— Adeba Ali, Founder of Adeba Nature

Customers can find Adeba Nature both online and in person. Whether it's through social media—where personalized orders are welcome—or at pop-up events and exhibitions around the region, people get a chance to see and feel the craftsmanship firsthand.

Through her journey with the Climate Connect program, Adeba has gained even more clarity about her mission. The experience not only connected her with like-minded entrepreneurs but also pushed her to think deeply about her environmental impact.

“There are a few things that we don’t focus on as business owners,” she reflects. “One approach that really stood out to me was how I can turn my business into a sustainable one where I don’t use anything harmful to the environment.”

Today, Adeba Nature has reached customers across Iraq, Kurdistan, and even international tourists. “It feels very nice that they can have a Kurdish product from Kurdistan when they return to their home country,” she adds.

From local bazaars to online platforms, Adeba Nature is steadily building a name for itself—proving that fashion rooted in culture and care for the environment doesn’t just look good, it feels good to.