Why Mailchimp? Mailchimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It puts you in the driver’s seat and lets you have full control over your email marketing efforts from beginning to end. During this class led by Bassem Abu Nimeh, we discussed Mailchimp's landing pages. Landing pages help you build customer loyalty and increase profits by focusing on a specific short-term goal. Learn the how to's with us.